Google has announced that Universal Analytics, the older version of Google Analytics, will be turned off on July 1, 2024. This change will impact how you access your historical website traffic data. We want to make sure you have all the information you need to understand this update and how it affects your business.
What Is Happening?
Starting July 1, 2024, Google will discontinue Universal Analytics. After this date, you will no longer be able to access website traffic data collected before July 1, 2022. While Google Analytics 4 (GA4) will continue to run, it will not include this older data.
Why Is This Important?
For many businesses, historical data is crucial for understanding trends, making informed decisions, and planning future strategies. Losing access to data older than two years could mean losing valuable insights into your website’s performance over time.
What Are Your Options?
To help you retain access to your historical data, we are offering a one-time data archiving service. For a fee of $500, we will archive your Google Universal Analytics data so you can reference it even after the shutdown. This archive will allow you to maintain access to website traffic information collected before July 1, 2022.
How to Proceed
If preserving your historical data is important to you, please reply to the email you received from us, and we will arrange the archiving process. The cost for this service is a one-time fee of $500.
If you decide that this older data is not essential for your business, no action is required on your part. Your data in Google Analytics 4 will remain available and unaffected by this change.
Need More Information?
We understand that this is a significant update, and you may have questions or need further assistance. Feel free to reach out to us directly, and we will be happy to help you navigate this transition.
By proactively addressing this change, we aim to ensure that you continue to have access to the data you need to drive your business forward. Thank you for your attention to this important update.
Stay Informed and Prepared
As always, we are committed to keeping you informed about important changes that affect your business. Stay tuned for more updates and feel free to contact us with any questions or concerns.
Thank you for your continued trust in our services.
Best regards,
Chad
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