The Founding Years: Rezitech (2004-2015)
Rezitech was founded in 2004 by Chad Gniffke with a simple premise: small and medium businesses deserved the same quality IT support as large enterprises. Starting from a home office with a handful of clients, Chad built the company one relationship at a time, emphasizing responsiveness, technical competence, and genuine partnership.
In 2009, Chad was recognized as "Most Innovative Contributor" at Autotask Community Live, validating the company's approach to leveraging technology for service delivery. This period established the foundation of what would become BRITECITY: a commitment to continuous improvement and staying ahead of technology trends.
Growth and Evolution (2015-2020)
As cloud computing transformed the IT landscape, Rezitech evolved with it. The company became an early adopter of Microsoft 365 and cloud-first infrastructure, helping clients navigate the transition from on-premises servers to flexible, modern platforms.
The team grew from a one-person operation to a full team of engineers and support specialists. Importantly, growth never came at the expense of the personal attention that defined the company. Every client still had direct access to experienced technicians who knew their environment.
Becoming BRITECITY (2020-Present)
In 2020, Rezitech became BRITECITY—a name that reflects the company's vision of helping businesses thrive through smart technology. The rebrand coincided with expanded capabilities: dedicated
cybersecurity offerings (Polarity), structured
onboarding programs, and strategic vCIO services.
Today, BRITECITY serves businesses across Orange County from our headquarters in
Irvine. We have maintained our founding principles while building the infrastructure and team needed to support growing clients. From healthcare practices requiring HIPAA compliance to financial services firms with strict security requirements to creative agencies needing reliable collaboration tools, we adapt our approach to each client's unique needs.
What Defines Our Approach
Relationships Over Transactions - We build long-term partnerships with clients, understanding that trust is earned through consistent delivery over time. Many of our clients have been with us for over a decade.
Technical Excellence - We invest continuously in training and certifications. Our team holds credentials across Microsoft, Cisco, and security technologies because our clients deserve experts, not generalists.
Proactive, Not Reactive - We monitor systems 24/7 and address issues before they impact your business. The best IT support is invisible—things just work.
Honest Guidance - We recommend what you need, not what generates the most revenue for us. Sometimes that means advising against unnecessary purchases or upgrades.
Looking Forward
Technology continues to evolve—AI, automation, and ever-more-sophisticated security threats create both opportunities and challenges for businesses. BRITECITY remains committed to staying at the forefront, helping our clients leverage new capabilities while protecting them from emerging risks.
Our goal is simple: to be the IT partner that every growing business deserves. We measure success not by our growth, but by our clients' success. When they thrive, we thrive—and after twenty years, we would not have it any other way.
Frequently Asked Questions
- When was BRITECITY founded?
- BRITECITY was founded in 2004 as Rezitech by Chad Gniffke in Orange County, California. The company rebranded to BRITECITY in 2020 to reflect its evolved capabilities and vision. We have been providing managed IT services for over 20 years.
- Why did Rezitech become BRITECITY?
- The rebrand to BRITECITY in 2020 reflected the company's evolution from a small IT consultancy to a full-service managed IT and cybersecurity provider. The new name embodies our mission: helping businesses build a brighter future through smart technology decisions.
- Where is BRITECITY located?
- BRITECITY is headquartered in Irvine, California, at the heart of Orange County. We serve businesses throughout Orange County and Southern California, with technicians who can provide on-site support when needed.
- What industries does BRITECITY serve?
- We serve businesses across many industries including healthcare, legal, financial services, manufacturing, construction, and professional services. Our approach is tailored to each industry's specific compliance requirements, workflows, and technology needs.